What is BaZAR?
BaZAR is South Africa's live-shopping marketplace. Sellers host real-time video shows. Buyers watch, chat, and bid live as each item comes up. Built locally, powered by modern tech, focused on one thing: fair, fast, fun commerce.
How it works
For buyers
- Step 1
Browse live streams
Discover sellers going live right now, or scroll upcoming shows.
- Step 2
Join the room
Watch, chat, and ask questions in real time while the show runs.
- Step 3
Bid to win
Place bids in-stream. Win the item, pay, and track delivery.
For sellers
- Step 1
Apply to sell
Submit a short application. Approved sellers unlock streaming tools.
- Step 2
Schedule your stream
Set a date, add items in bulk, choose a category, upload a thumbnail.
- Step 3
Go live & sell
Host the show. Buyers bid live. Sales land in your dashboard.
Live commerce is the next big thing
Live shopping is already mainstream in Asia and accelerating in the US and UK. In South Africa, the category is wide open — and BaZAR is the easiest way in.
A major global retail channel
Live shopping is projected to become one of the largest growth categories in e-commerce.
Proven overseas, emerging here
Already mainstream in Asia and accelerating in the US and UK. South Africa is wide open.
First-mover advantage
BaZAR gives local sellers real-time video, real bids, real engagement — with simple, transparent fees.
What's sold on BaZAR
Ten categories — from collectibles and electronics to art and beauty. Sellers curate, buyers discover.
- Collectibles
- Games & Nerd Culture
- Fashion & Accessories
- Toys & Hobbies
- Art & Handmade
- Electronics
- Home & Lifestyle
- Beauty & Personal Care
- Sports & Outdoor
- Automotive & Tools
Why people love BaZAR
Buyers get
- See every item up close on live video before you pay
- Real-time bidding — no sniping bots
- Chat directly with sellers
- Delivery across South Africa
- Win notifications so nothing slips past
Sellers get
- Turn watchers into buyers in real time
- A flat 8% commission — only when you sell
- No listing fees
- Build a following with recurring shows
- Modern tools — stream scheduling, social sharing, order tracking
Fees you can read in 30 seconds
Transparent pricing. Everyone knows what they're paying — before they pay it.
8% commission
BaZAR charges 8% on each item sold. No sale, no fee.
Payment processing
Paystack — 2.9% + R1 per transaction (excl. VAT). Covered by the seller.
Delivery
Buyers pay delivery — shown upfront at checkout before the order is confirmed.
Nothing else
No listing fees. No monthly subscriptions. No hidden charges.
A small South African team
Built in JHB by a small team: Robbert, Vernon, and Johan. We ship fast, listen to feedback, and care about getting this right for South African sellers and buyers.
robbert@bazarlive.co.za